Why He Needs a Nickname:

Because no one knew his actual name.

For the first few days of this scandal, no one knew much about this guy, except that he'd sent a shirtless photo of himself to another minor player in the scandal. No one knew his name, and seeing as "shirtless FBI agent" was both accurate and memorable, well, there you go. Buy a shirt if you don't like it, buddy.

This happens on occasion when a figure becomes known, usually as a result of his or her actions, while still staying relatively anonymous. Needing to describe this figure a little more succinctly than "the guy who did the thing," a writer will come up with a shorthand label, typically related to the figure's most noteworthy action or attribute.

A great example of this is Deep Throat, the famous informant who tipped off reporters to the Watergate scandal. Yes, I know that the original reporters knew Mr. Throat's actual name and were just protecting his anonymity. But any other reporters who wanted to talk about the guy were stuck, left with no choice but to fire up their noisy old school word processors, crane their necks way back and tap out "Deep Throat."

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"Why is this damned thing always so sticky? WOODWARD! BERNSTEIN!"

Again, anonymity played a big role here -- obviously no one knew the guy's actual name, and they had to call him something. But beyond that, there's another very good reason this guy got a nickname.

Why He Needs a Nickname:

Because they're fighting crime.

It turns out that assigning labels like this to serial criminals is actually a pretty useful crime-fighting tool. The nicknames are often, if not always, devised by police investigators, to help both themselves and the public remember which criminal is which.

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Most criminals don't dress like this.

These nicknames make it much easier for the public and other police agencies to recognize the suspect if he strikes again. We might not remember "5 feet 8 inches, 55 to 70 years old, blue jacket," but we'll always remember "The Geezer Bandit." And it's exactly the kind of name that gets more press coverage and more eyeballs looking for the guy.

Not that any of that worked for apprehending the Geezer Bandit, incidentally, who's still at large. Or however at large someone can be while they've fallen in a bathtub.

When this nickname inevitably became known in the media, they didn't waste any time jumping on the bandwagon, and nowadays a solid chunk of columns about Rove will bring up "Turd Blossom" in some way or another.

Why He Needs a Nickname:

To make it easier to disparage him.

Although Bush was probably being affectionate when he originally called him that, "Turd Blossom" is now almost always used to describe Rove in a mocking tone, typically by an opinion columnist. Rove isn't alone here; just about every presidential nickname originated for basically the same reason. Dubya, Slick Willie, the Gipper, Tricky Dick, and so on? Those didn't appear on any campaign posters. Not friendly ones, at least.

This practice actually goes back a long way, to the days when "the media" was "that guy who could shout really loud." Rulers and other royals have often been given nicknames by their adversaries. James II of England was famously nicknamed "Seamus a' Chaca," or "James the Be-Shitten," by some of his ex-BFFs in Ireland, probably not for affectionate reasons. And we can only assume that the good King John earned the handle "Soft Sword" not from his parents, but rather his enemies, or perhaps a panel of ex-girlfriends.

Why It Needs a Nickname:

Because the media don't know what they're talking about.

Let's back up a bit and explain what the Higgs Boson actually is. It turns out that it's an elementary particle that ... does ... something. I think.

It pa ... particles? Is that a verb?

OK, I've just checked every general news article about the Higgs, and it's apparently an elementary particle that allows all matter to have mass. So that makes sense. I think.

No, I'm still not getting it.

And that's the problem. Very few people understand physics enough to understand what the Higgs is, what it does or why it's important. It's a complicated concept, a confusing solution to a confusing problem. "The God particle" is a simple concept, which explains very simply that we're dealing with a very important particle. A particle that probably has a beard. And is always angry at us and the things we're doing.

This I get.

Why She Needs a Nickname:

Because tabloids are staffed entirely by morons.

No one knows how every celebrity reporter sustained a head injury in 2002, the year "Bennifer" was created. My pet theory, that an extremely clumsy intern with a pair of skis over his shoulder brained everyone in LA over the course of one hectic autumn day, is as yet unproven.

...

OK, that's unfair. The real reason is:

Because the morons need to write headlines.

As hinted at above, the celebrity nickname trend really took off this past decade to help name celebrity couples. This makes a bit of sense; although still individuals, couples are treated as a single unit in many different aspects of life, so having a single name to refer to them could be handy. And more importantly, these abbreviated names saved not just a few characters, but dozens, which comes in very handy for a tabloid editor writing a headline, where space is always at a premium.

Hard-hitting headlines like:

Brangelina -- They're on a Boat!

The Brangelina Brood Goes Trick or Treating!

Brangelina at Super Bowl -- Game On!

Huh. Maybe ... maybe ... it is actually ...

Because tabloids are staffed entirely by morons.

Yeah. That sounds better.

Chris Bucholz is a Cracked columnist and can see that you're beautiful on the inside. Join him on Facebook or Twitter and let him make you the happiest boy or girl at the dance.

For more from Bucholz, check out 5 Silver Linings Now That Your Flight Has Been Delayed and 12 Bizarre True Stories Behind Famous Band Names.