And mankind's bias for uplifting content goes further than that. Stories depicting purely negative events ("Young Father Tries to Pay Off Student Loans in Pennies, Trips, Is Literally Crushed by Debt") are shared less than stories about negative events that have been given a positive spin ("Man Being Literally Crushed By Debt Leaves Video Message To His Unborn Son"). On the other hand, other research has found that both positive and negative-themed content is shared more than content deemed to be emotionally neutral, although I'm not 100 percent sure what they mean by that. Maybe a video titled: "This mom stared at a wall for 10 minutes. You won't believe what happened next!"
Mike Watson Images/moodboard
"Whoa. People have GOT to see this."
We also share stuff because ...