I'll bet you think those Army ads
that show young cadets zooming over impoverished nations in choppers and earning a degree at the same time are aggressive propaganda. And you probably think that game the Army made
is just a cheap way for the military to suck in the bottom ten percent of High School graduates. Well, let me ask you this: If the armed forces weren’t so adept at roping in our youth, where the hell would we get our troop surges from? Huh, smart guy?!
Why do I bring this up? Well, turns out the British analogue to our CIA is now
posting recruitment ads in the virtual world
. Yes, the GCHQ, a government intelligence “organisation” (fucking Brits) has begun to advertise on digital billboards inside of Tom Clancy’s Splinter Cell: Double Agent
Admittedly, ads recruiting web-savvy grad students to play spy is a far cry from the Army, but it’s only a matter of time before we’re seeing ads like these in…well, Far Cry
. And from there, I’m expecting WoW
servers to be overwhelmed with virtual recruiters within a few weeks.
Aside from the broad implications of in-game advertising—Master Chief chews Bubblicious? Who knew?!—I am sad to say I find one fundamental flaw in the logic behind this strategy, at least from the point of view of the armed forces. Namely, it assumes that gamers are the type of people who should be running long distances carrying live weapons.
Just because S3nator_B33r can consistently snipe people in the head at a hundred yards in