Diversity is peoples' experiences. Diversity is listening to stories that encapsulate what it's like to be someone who isn't like you. Diversity isn't mixing and matching skin tones in the hopes that if you get the ratio right, the internet will get off your case. People can see through that shit, and they won't buy into it. Diversity requires getting writers with unique perspectives who can tell unique stories.
And you might be saying "Well, a good white dude writer can tell stories from a lot of perspectives," and I agree. They can. But that's the point. The comics industry, like comics themselves, is a sea of white dudes with a sprinkling of minority voices scattered in it. Who better to tell the stories of minorities in Superheroland than people who know what it's like to exist in it? Strong attempts at providing diversity will never hurt comics. But shitty, shallow "Let's make half of them black or a women so that our readers will pipe down" diversity always will. And make no mistake, that's exactly the message that comes across in many of them right now.
3Not Understanding How Your Own Business Works
I graduated from college a little over five years ago, and it was in college, when most of my peers were still being somewhat supported by their parents, that I last saw multitudes of people reading comic books. Not trade paperbacks, and not comics on a digital platform, but single issues of comic books. I haven't really seen anyone do that since then, and I don't think it's because they graduated and were immediately greeted by bullies who tore up their copies of Thunderbolts #160 and dunked their heads into toilets until they all simultaneously agreed to stop being so goddamn lame.
"After drinking all that poop water, we've come to the conclusion that utmost radness should be our goal."
I don't know how many of you buy comics, but I can assume that it's not a lot of you, because comic sales are, in a lot of cases, tanking. And if you do buy comics, good on you. But for those who don't buy or even read comics, pretend for a second that you're entering a comic shop. It smells like fresh pages and Deadpool T-shirts. The floors creak a little bit, and you overhear two guys debating something in the manga section in the corner. You go to the cashier and ask where you should start if you want to get into Marvel. He then lists copious titles that you'd need to buy, which titles probably won't be good, and the money that it will cost. You then leave the shop forever, buy some chicken tenders on the way home, and congratulate yourself because you really dodged a bullet there.