"Today's on-the-go people enhance their diets with vitamins and all-natural food supplements. They drink pure water and energy drinks to improve their vitality. So why not enhance the fuel our bodies need most frequently?"Good point, Big Ox, but I think you're needlessly limiting your demographic by only marketing it toward people with healthy, active lifestyles. While I'm sure people who want to be at their "peak performance" in a "high-energy environment" are ready to open their wallets up for a chance to breathe 89% pure oxygen, I can think of another group of people who would probably be equally interested: Teenage stoners. They'll inhale pretty much anything. (both of today's links were shamelessly filched from metafilter)
How did these hyper-specific tropes spread so quickly?
The Hollywood rumor mill has been playing games with celebrity deaths for at least a century.
Most rich kids just want to be pop stars.