Nor is Trump unique in wanting to slap his big, stupid name on everything he's involved with and a bunch of stuff that he's not. That's par for the course for terrible men with lots of money and a pathological need to broadcast their wealth in a pathetic, desperate attempt to overcompensate for their disgustingly small, child-like hands and presumably deformed penises.
"Always a pleasure, Dad ... I mean, Mr. Bannon."
During the campaign, and since the election, Trump has crowed about how he has built a business like none other, that is totally unique, and unprecedented, and amazing, and spectacular, and all the other words Trump throws around so gratuitously that they've lost what little meaning they once possessed. That is utter horse s**t.
Trump built a business and a company exactly like a whole bunch of other ones. Heck, he didn't even really build it; he mostly inherited it. Like most rich, white, unethical, racist millionaire dudes, Trump's dad was a rich, white, unethical, racist millionaire dude who helped his son become a rich, white, unethical, racist millionaire/billionaire dude through that famously "modest" loan of somewhere between a million and fourteen million dollars.
Trump ran for president less as a real estate developer and reality show host than as a billionaire. His whole spiel was essentially, "I'm rich as f**k and if you elect me president, I'll use my magical wealth-generating powers to make our country rich and great" (which in Trump's mind are the same thing). His entire campaign was built on the idea that he was a money-shitting Gandalf.
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