"When You Let Everyone Play... Nobody Wins"
You'd think I'd have some choice words to say about this ad for TheLadders.com, a "premium job site created exclusively for $100k+ people looking for $100k+ jobs," but I'm coming up strangely blank. I'm not a $100k+ person myself, but this is probably a great idea for someone out there. You know - someone who owns more than one suit, or at least one that they didn't inherit from their dad.
Sure, people who would use TheLadders.com are all rich and fancy and stuff, but whatever - I'm not going to be all sour grapes about it. If you're a successful professional and you're looking for a new job, you probably want a website that caters directly to your needs. One that separates the wheat from the chaff. The commercial might be kind of obnoxious, but I think it gets its subtle message across nicely:
TheLadders.com is for thin, attractive white people, not fat, balding slobs.
If you're reading this, TheLadders.com, don't you think that last sentence would be great as your new slogan? I'll gladly sell it to you... for $100,000. Think it over and meet me at the bargaining table. You know - the one out back. Yeah - the one by the dumpster. That’s perfect.