Around 50 years ago, football became America's favorite sport (alongside baseball), even though it put awful injury carnage on national television. Carnage I refuse to even hyperlink. Since football and boxing both erode human brains, writers and players have linked the two ever since we realized that.
Today, ESPN is my society's mainstream sports provider. It's been that throughout my lifetime. And I remember the hell out of the "Jacked Up" segment ESPN did on their national pre-Monday Night Football telecast EVERY WEEK in the mid-2000s. As this The Classical article recounts, "Jacked Up" was a highlight reel of vicious hits. It had no merits beyond viciousness. The hits were often helmet-to-helmet, or helmet-to-neck, or helmet-to-GoodLordThatGuyIsSomebodysKid.
And ESPN fu-cking loved that brutality. They'd make all their Trusted Experts chant "Jacked! Up!" in time with every replayed hit. Sometimes the hosts performed an imagined inner monologue of the hit's victim. And if you think the behind-the-scenes crew wasn't called on to throw some stank on those assaults, you do not remember sports fandom in 2006.
National Football League/ESPN