I don't want to harp on this too much, but Squidward is never punished for doubting his friend. Squidward never even says, "Oh, you're right, that IS Blake; I'm sorry for dismissing you so rudely." Nothing. This could have been a teachable moment about hubris, and Nike let it slip away.
Instead, Blake does some rad moves, the skeptics are swayed, and we transition into the meat of the commercial, where a professional basketball player faces off against a faceless, tiny space monster in a slam-dunk contest. Squidward barely even checked to confirm if the basketball player was Blake Griffin; he had already decided that his friend Red Shirt was wrong, sight unseen. This speaks volumes about the toxicity of their friendship. I imagine that this isn't the first time Squidward's instincts drew him toward thinking Red Shirt was instantly wrong, and you can't have that in a friendship. You want your friends to support you. If Red Shirt is as good at evaluating his own self-worth as he is at identifying who in a given crowd might be Blake Griffin (which, based on the limited information with which we are presented, we have to assume is "very"), then he should exit this friendship and hook up with some people whose knee-jerk reactions don't involve putting him down.
"I think that's Blake Griffin."
"Saying stuff like that is why your dad's an alcoholic."
But back to the matter at hand and the reason you all called me here. This ad doesn't make any sense, because it starts off with two very problematic and canonically inconsistent assumptions: 1) Marvin The Martian is angry at Blake Griffin and by extension all human basketball-playing adults, and 2) Marvin The Martian is a top-notch dunker. THIS IS AN ISSUE. To understand why it's an issue, you need to understand Space Jam, a movie that pits the Monstars (a misguided alien race) against the Looney Tunes (and Michael Jordan) in a basketball contest. There is historical precedent, I'm saying, in the category of Looney Tune vs. Human High-Stakes Basketball. An important precedent that this commercial ignores. The most important thing to remember about Space Jam (as it pertains to this commercial) is that Marvin The Martian DID NOT PLAY. He was the referee.