The Fringe Media Picked It Up:
Most of the quasi-celebrities occupying real estate in the alt-right bastard sphere were eager to assist this trolling campaign for reasons you and I will probably never fully understand. The mentality seems to be that you can ruin the left's credibility by baiting them into complaining about seemingly harmless things, so why not turn it up to 11? Donald Trump is especially prone to using this particular gesture, so wouldn't it be funny to force-feed the media the idea that it's a coded message to his white supremacist audience?
So alt-right personalities and professional leeches such as Milo Yiannopoulos, Mike Cernovich, Roger Stone, and Lauren Southern took it upon themselves to throw up the hand sign whenever they could. Twitter pounced on it:
And it got to the point where Stephen Miller was accused of adjusting his suit jacket in a way that was a bit too Nazi-ish ...