In fact, the only reason the Maitlands aren't walking around like they just climbed out of a sinking car is that Alec Baldwin and Geena Davis are big enough stars to be able to say, "No, I don't want to be soaking wet for this entire shoot, thanks." But Beetlejuice stands out. He has weird clowny makeup, is rotting (despite the fact that none of the other ghosts seem to decompose), has no morals whatsoever, and loves terrorizing innocent people. Batman, on the other hand, battles evils clowns, refuses to take anyone's life, pretends to be a fun-loving playboy in his off time, and uses fear as a weapon in his fight against crime. Beetlejuice is therefore the evil Batman -- he's everything the Dark Knight fears, both about himself and the world, rolled into one wacky, loud, prank-happy sonofabitch.
So imagine Batman battling the Scarecrow, when suddenly the villain manages to dose our hero with his newest concoction: a drug that doesn't just expose you to your fears, but also forces you to perceive yourself as the scariest thing you can imagine. Bruce Wayne then becomes a mish-mash of everything he fears: an undead clown who parties hard and can't help but try to destroy families. Then, right as Batman is overcome with the kind of existential terror that can only come from watching yourself transform into the things you hate and fear the most, he dies.
Which leaves us with the last question: Why the name change? Where does the name "Beetlejuice" come from? Well, as we can see in the movie, he actually spells it "Betelgeuse," like the star.
It's his right shoulder.
Betelgeuse is a star in the constellation Orion. And Orion, according to legend, died when he was poisoned. By one of his enemies.
So here's what happened: A dose of Scarecrow's fear toxin turned Batman into the embodiment of his worst foe ever. Then he rose from the dead to terrorize the innocent as a vengeful poltergeist-for-hire ... forever. Okay, look, even if you don't buy our theory, please, somebody go write the script for this Batman movie.
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