What's strange about this beating, aside from the fact that someone wrote it and another person drew it, is that Little Archie doesn't even address the girls before he attacks. Betty and Veronica went into that fistfight blind. And you can tell it happens all the time because neither of them asks "WHY!?" They skip straight to the "OW! STOP IT ARCHIE!!" and "OW! ARCHIE!"
What kind of a monster just ambushes little girls? Even the Red Skull offers his victims an explanation before he begins murdering them. In fact, now that I think about it, Little Archie's punch-first policy might make him the only effective villain in the history of comics.
That above is a normal battle of wits for Little Archie -- a girl screams something at him, and then he silently punches her. This comic isn't a cute adventure. This comic is an emotional outlet for someone who ran out of wives to kill. It's something a psychiatric guard would find right before he heard a giggle from the shadows and then nothing ever again.
Those panels represent a pretty unusual moment in Little Archie because it's Veronica who's instigating the fight. Most times, she and Betty are only asking him to play before he tells them they're worthless with words and karate. Here, let me show you: