Rest assured, other candidates have taken the time to study up. You should do the same if you want to remain competitive.
Tip: Don't just study up on the company. If possible, learn a thing or two about the person (or people) you'll be interviewing with. Even if you keep the results of that research to yourself, familiarizing yourself with the interviewers means you'll be more comfortable when talking to them. Calm and easy to talk to wins over nervous and uncomfortable almost every time.
Don't Arrive Too Late or Too Early
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Just like delivering a witty comeback or leaning in for that first kiss, when it comes to showing up for an interview, timing is everything. You'll need to hit the sweet spot when it comes to making your entrance.
Obviously, strolling in late is a boneheaded move. If you can't even make it to the interview on time, most prospective employers will (rightfully) take it as a sign that you probably won't make it to work on time either. Don't start planting seeds of insubordination before you've even been hired.
"The fashionably late thing is totally earning you cool points." -No interviewer ever
That said, arriving early can be equally detrimental. While you may think it shows enthusiasm, arriving 40 minutes early is just as annoying and unprofessional as showing up 20 minutes late, especially for the receptionist, who has to share a lobby with you in awkward silence while you wait.
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