Hashtag movements are unique in the sense that they usually have very little to do with what cause they are supporting, so when it came out that the ladies in the above images were trying to raise funds for breast cancer survivors, nobody thought it was strange or unbelievable, because bazooms.
But things got downright surreal when it was further revealed that #HoldACokeWithYourBoobs was in no way associated with any breast cancer charities. In fact, it's been straight-up disavowed by the Breast Cancer Research Foundation, like a captured secret agent. Turns out that the act of motorboarding cold ones was actually conceived by a pair of chuckleheads in the adult entertainment industry as a viral joke to prove how dumb viral challenges have become. As the hashtag ironically blew up, participants began assuming that they were doing it for some kind of boob-related cause (because why else would they be risking the nipple frostbite? Certainly not just for Internet fame; who would do that?
Hint: fucking everybody.
When the breast cancer connection was made, the creators simply ran with it, because they thought it was funny (particularly since none of the original images mention anything about breast cancer). In the end, zero charities received any kind of funding, and the Internet was left with a bunch of stray photos of soda-gripping mammaries. So ... we kind of broke even on this one? Either way -- anyone looking to actually donate to the Breast Cancer Research Foundation can click on this link here before pretending not to scroll back up to the sexually labyrinthine photo of a topless clown.