Click at your own risk. Click at your own risk. Click at your own risk.
Infomercials work as well as they do not because you legitimately love the Slap Chop guy's nuts, but because he says it so damn often you can't forget it. It's on every day at 4:00 a.m., when you're bleary-eyed, suggestible, and apt to confuse light bulbs for will-o'-the-wisps. It's also on right after Maury. It's always on. It never sleeps. It's the Samara of marketing.
"In seven days, you will choke on my nuts."
The same concept has wormed its way into Internet advertising in a most insidious way. Nowadays, every Jack and Jane knows Internet advertising is big business, but they'll still play those same four shitty ads every time you want to watch a hilarious cat video, except now it's on purpose.
Three seconds until sweet, glorious freedom.