You don't know you're beautiful.
Oh, oh oh [that's the part where he squirts]
That's what makes you beautiful
Apparently, not knowing you're beautiful is the key to being beautiful. So confidence hurts attractiveness? That's fucked up. Now I know what you're thinking: "No, Harry Styles is just saying that you shouldn't be cocky. Her humility is part of what makes her beautiful." To which I say, "Incorrect, sir." Blake tells us exactly five specific things about this allegedly "beautiful" girl: The first is that she's insecure. The second is that the way she flips her hair overwhelms him, sexually, which we've already covered. Third, she looks away from him when he looks her in the eyes because (he asserts) she is shy. The fourth is that Blake wants her "desperately" (he rephrases this basic idea several times: "You light up my world," Blake says. "Your hair gets me overwhelmed," continues Blake. "I want you desperately," Blake cries, consumed by passion).
The fifth and most important thing is that her prettiness is predicated on her ignorance of it. If she becomes aware that she's sexually enticing and therefore has worth as a human being, then that worth will be immediately sucked into a hole in time and lost forever. We're dealing with a quantum beauty particle, here. This is Schrodinger's attractiveness.
For illustrative purposes, here is a sexy cat.
It's also worth noting that the instrumental backing comes to a complete stop when we hear the "That's what makes you beautiful" line. Blake wants to remove as many distractions as possible so that we do not misunderstand this thesis. The target of this song's insecurity, her lack of self-worth, her skittishness, and her anxiety are the key to Blake's sexual and emotional gratification. The lesson a woman must learn here is clear: She must avoid developing any malignant confidence at all costs, and should she fail in this effort and accidentally shatter the shackles of her irrational social fears, she must hide this fact, lest she fall from favor in the eyes of Blake or the eye of Blake's boner.
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"Oh, oh oh."