Let's go, lawmakers. There are amendments to write.
Don't get me wrong, the "horrible, spoiled child" character has shown up in commercials for decades ... as the villain. Before, the whole point was to see the little shit get his comeuppance (usually using the product being sold in the ad). Not here.
No, these ads are based around this entitled little jackoff being embarrassed of his parents because of what they drive. He refers to them as "lame," and is ashamed of their very existence ... unless they spend $35,000 on a Highlander so that he can show his face around his equally entitled douchebag friends. Warning: This commercial will make you set something you love on fire. Put your cat outside before clicking the play button.
It's not enough that he lives in a neighborhood of some of the wealthiest people you're ever likely to meet. Or that his parents seem to just put up with his bullshit (there's a distinct lack of bruises on his face). No, he won't be happy until he gets to ride around in a vehicle that costs more than the average yearly income of most people I know. And he's what, like, eight-years old?