This hasn't happened in roughly forever, and the product looks stupider for it. Look, just because wrestling championships are handed out by committee doesn't mean the people writing the shows should act like they are. Vince Russo, a writer during the WWEFGHIJK's '90s boom, openly referred to and treated championships as meaningless props that exist only to drive storylines. Unfortunately, the only worthwhile story he could dream up was "oily man hangs shiny buckle above dick, is pleased with the shiny."
World Wrestling Entertainment
Or, in some sad cases, is pleased with the spinny.
This attitude has sadly both survived and thrived to the point where being champion now means nothing. World champions are often secondary stars unless the one guy the company likes best holds the belt. Secondary champions are booked as losers who blow 90 percent of their matches (conveniently, 90 percent of their matches are non-title, like how the Super Bowl counts only once a decade). And, perhaps worst of all, becoming champ is painted as a regular part of the workday, no more important than bathing in baby oil and pouring a big bowl of painkillers for breakfast. It turns the typical wrestler into a slacking cubicle dweller with no interest in promotions, bonuses, raises, or Employee of the Period of Time awards.
"You can keep your 'incentives.' I'll just clack copy all day, go home, watch Jeopardy,
and never guess the questions."
Wrestler has nothing to do? Writers can't think of anything interesting? Belt 'em! That'll shut 'em up for a few weeks. Or worse, just slap a belt on whothefuckever (such as Hornswoggle, my beautiful banner model) because somebody thought it'd be funny. You know what else is funny? That belt doesn't exist anymore. Giving it to him was such a putrid idea, WWE completely abandoned the title mere weeks later.
Furthermore, when somebody loses their belt, the switch needs actual buildup, and to be treated as a planet-shattering development. In 1988, Hulk Hogan lost the world title to Andre the Giant after four years on top and over a year of feuding with the big drunk. The switch, and its ensuing controversy, was the top story for months. In 2013, CM Punk dropped the same title to John "the Dwayne" Rockson after 434 days -- the longest reign since Hogan's -- and it happened simply because the Rock showed up one night and literally said, "I'm the Rock and I've had one match in eight years, but I get a title shot because I'm the Rock. And I'm a movie star."
Brahma Bull gives you wings.