I suppose this isn't that surprising, considering there are entire groups of adult men who gather en masse to gush over a pony cartoon aimed at young girls. Cosplay is somehow still a thing. Etc., etc., etc. -- I'm not here to s**t on your stupid hobbies, though; I'm here to s**t on mine. Besides, I definitely don't want beef with an adult male who has enough free time to conceptualize and create a pony costume.
However, if you guys ever want to step up your horseshoe game, just say the word.
What I'm getting at is that once the Internet latches onto something at obsessive levels, they reach the highest levels imaginable, up to and including renting out huge convention spaces to house hundreds (sometimes thousands) of like-minded shoe enthusiasts.
In terms of size, sneaker conventions run the gamut from small gatherings consisting mostly of local sellers in your area to huge blowouts such as Sneaker Con, a massive convention that travels around the country and includes hundreds of vendors. People might not show up in Dominique Wilkins cosplay or anything, but, rest assured, it's every bit as serious as any comic book convention.
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Though this costume is damn sure easier to pull off than whatever fully-working Iron Man bullshit that Comic Con guys do.