As we have discussed before, your brain likes nothing better than sabotaging your life in myriad tiny, bullshit ways. It's not content to be a jerk all by itself, either; the control sponge behind your face is constantly conspiring to make its entire flesh-vehicle (that's you!) act like a total asshat toward everyone else in existence.
To put this in scientifically accurate Ninja Turtle terms, the Krang in your skull cavity is constantly trying to turn your calm, collected Leonardo personality into a goddamn Raphael. Here's how it goes about it!
Choice-Supportive Bias: We Rabidly Defend Our Meaningless Consumer Choices
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Life presents us with many situations where we have to pick sides. This is the whole point of things like voting and sports, and that's completely OK. It's when we start applying this attitude to unimportant stuff that we buy a one-way ticket to Asshole Junction.
Fighting over petty bullshit has become such a common dick move that we barely even register it anymore. Computer gamers versus console users, PC people against the Mac crowd, Team Edward vs. Team Jacob -- these are all real feuds that actual people are having Internet slap fights over.
If you're still stuck on the Stephenie Meyer bandwagon, online hissy fits are probably the least of your worries.
The reason we keep body-tackling people with different fanboy tags is a brain fart known as choice-supportive bias, and it tricks us into thinking that the products we have chosen are the best ones out there. No matter what phone you choose to purchase, or which Dracula-shaped dildo you invest in, your brain may arbitrarily convince you it's the absolute pinnacle of technology, because obviously you wouldn't have bought it otherwise. Choice-supportive bias makes the good things about your gadget multiply in your head, while you happily ignore all of its negative traits. Even that block of wood with "I am a ApL iMacBook" carved on it that you bought from the tattooed Lithuanian gentleman in the "Cumputar Stoar" van is not a problem: Choice-supportive bias can also attribute negative features to the products you didn't choose, thus enabling you to think that everyone else's gear is somehow even worse.
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Just look at this pathetic time machine. At least yours is Styrofoam.