According a University of Melbourne study, binge-watching not only reduces your ability to remember what you just watched, but it actually decreases your enjoyment of the thing you're cramming down your gullet like a seagull swallowing a hot dog. I could go on about how we should slow down and savor the finer things in life, or I can just point out that the human brain simply physically needs time to process things.

Think about it. How many times has your opinion of a movie or show changed only after you had some time to stew on it? A plot turn that feels like an emotional punch in the gut loses its impact when you're immediately onto the next episode. "Wow, that was quite a twist! I wonder what will- Oh wait, they're resolving it right now. OK."

Of course, there's the even more obvious fact that sitting alone on a butt-sweat-dampened couch working your way through 552 minutes of Umbrella Academy just isn't good for you. Binge-watching has been connected to poor diet and obesity. Also, sitting in front of a flickering rectangle until three in the morning is, shockingly, a recipe for sleep deprivation, which the CDC and WHO have declared an outright epidemic. So yeah, it turns out there may have been a reason the term "binge" had nothing but negative connotations until marketers branded it cool five years ago.

But part of the reason we can't give it up is ...

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Somewhere around the invention of the TiVo, everyone began to feel this twinge of anxiety about TV, the sense that stuff is piling up. If you try to remain relatively culturally literate, you probably have multiple piles of shame at this point -- your gaming pile, your TV pile, your book pile (some studies show more than half of downloaded e-books go unread), etc. I'm pretty sure this wasn't an issue my parents had. They didn't feel like it was a personal failing if they missed an episode of Cheers.

And remember that platforms are geared around fostering that twinge of anxiety. These companies know they're in a bitter fight for a finite pool of the audience's free time. Netflix says their biggest competition isn't Hulu, but Fortnite. Games are designed to be grindy because they're not only keeping you away from other games; they want to keep you off Instagram and YouTube, making sure you're not neglecting your game job to spend time with your family or some other nonsense.

"But why is it bad to have tons of choices?" you ask. "There may be 100 pizza places on Uber Eats, but we don't feel some pressure to order from all of them!" Sure, but when it comes to media, there's another factor at play ...

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There has always been some fear of being left out of the conversation after some huge TV event, what with everybody around the water cooler talking about the M*A*S*H finale or whatever. But thanks to social media, now you can multiply that pressure (and the audience) a thousand times over. Especially if you hated a particular episode/character/season and everybody else seems to like it (or vice versa). You have to go out on the internet and fight for your side!

And if you do manage to make your case via timely, resonant comments, the chances are your reward will be ... lots of people yelling at you. Being a fan means taking one side in a very stupid war. Live-tweeting a thing you're watching is the equivalent of doing a book report, while reading the book in front of a classroom of the school's snarkiest bullies.

This also adds to the time pressure mentioned above. The window where anybody gives a damn about those thoughts is perilously narrow. Sure, you could start watching Game Of Thrones now, but how many Twitter hearts are your jokes about shitty direwolf effects and Ned Stark's gullibility going to get in 2019? And if you're current on the show, god help you if you watch the new episode even one day later than everyone else. Overt spoilers will be trending on Twitter within minutes, hashtag #OMGWhiteWalkersAreRobots.

It once again starts to feel like a job, an obligation to the show, even though we're the ones who paid for it.

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What we're doing today has to be closer to that -- ordering up content we specifically chose and paid for, then grabbing our phones to browse Twitter while it plays in the background. Studies show 70 percent of us are regularly staring a second screen when watching TV (bump that up to nearly 80 percent for Millennial types). And once again, our old friend science says this is making us enjoy it less.

A Dutch study has found people are less able retain or understand what they're watching when their attention is divided between multiple screens. It doesn't matter if what you're looking up on your phone is related to the thing you're watching; it's still just as distracting. We're gobbling up more media than ever, but we're not actually following most of it, as exemplified by the popularity of "The Ending of X Explained!" articles and videos. Watch an explainer for the ending of Split while you're ignoring the ending of Glass!

Of course, your phone also serves as a reminder that you should be devoting part of your brain to the post-episode discussion you'll be having with internet strangers. "Heh, Thanos kind of looks like a California Raisin. Is that something? How would I Photoshop that? Wait ... why's everybody turning into ash?"

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OK, now a show of hands: How many actually watched Justice League and Solo as movies, rather than examining them like crime scenes? "Was that sequence part of the reshoots? Was that shitty line reading the reason they hired the new Han Solo guy an acting coach? Is this shot in Justice League pinpointing the moment Ben Affleck loses the will to live?"

Sure, it's a way to squeeze some entertainment value out of a movie or show which otherwise offers little, but it's not like we don't do the same with the stuff we actually like. There's a tendency to immediately race to the internet after watching to make sure we really did like it, or were right to like it, as if we need permission from pallid YouTubers sitting in front of shelves of action figures.

Instead of enjoying it as audience, you're studying it like an inspector on an assembly line scanning for defects. It can be fun (I mean, I've been writing for pop culture websites for over a decade), but it's not the same kind of fun as just losing yourself in a story.

As part of the "overthinking pop culture" industry, I can tell you that the pressure to crank out opinions, dissections, and rumors is relentless. By the time you've written your Star Wars: The Last Jedi review, you need to be working on your editorial about the backlash, and when your done that, it's on to the Episode IX rumor roundup.

None of us are trying to ruin entertainment for you, any more than Netflix wants you to feel oddly empty after blasting through 12 hours of a show. It's just that the audience habits that bring the most success for content providers probably aren't the same ones that will make you happiest. Navigating the gap between those two things -- what makes you happy vs. what a corporation is insisting you do -- seems like a fairly important skill in 2019, regardless of your media consumption habits.

Nathan Birch is a professional writer of trivial things. Keep up with his latest nonsense at his website or by following him on Twitter.

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