Yeah, Kremen's creation soon bit him in the ass, as his own girlfriend found another man through Match.com and left him.
The weird thing is that there's absolutely no way Kremen couldn't have seen that coming. Sure, if he didn't really believe in his system and was just counting on the gullibility of the customers for it to be successful, he could confidently have told his lady to give it a spin. But for all intents and purposes, the guy appears to have truly believed in his product. He painstakingly designed the site with women in mind. Which, as anyone who's ever tried online dating knows, is critical in keeping things from turning into a sausage extravaganza. He devised numerous little tweaks, like talking about body types instead of pounds. If he didn't believe that his site was the best thing ever to happen to dating, he was at least doing his level best to make it that, as proven by the way the site soon gained critical mass despite charging money for membership. Kremen looked at all that, turned, and said, "Hey, honey, why don't you go test drive my ultimate love detection tool? There's absolutely no way this decision could ever backfire in any way."