How many of you have gone to a retail site, loaded up your cart with a hundred dollars worth of shit and gotten right up to the point of paying when you were blocked by a "you must create an account" sign up page? How many of you said "fuck that" and closed the window?
That's not a rhetorical question -- the answer is 45% of you will just bail out on the purchase, rather than give them an email address, wait for confirmation, click on the confirmation email, etc. When one "unnamed company" decided to finally get rid of that annoying piece of shit and just let customers shop in peace, they found an extra $300,000,000 in sales by the end of the year. In the first month alone, they generated an additional $15,000,000.
"Hey, can one of you clean that up before someone trips and gets hurt?"
For some reason, this pisses me off more than when a site tries to charge for what is free elsewhere -- it's actually nice to think that the girls on bangbus.com are being paid and that there's not just a dude holding a gun on them off camera. Likewise, I have no problem with ads on a website -- we're not running a goddamned charity operation over here. But then you have the businesses that operate under the, "We won't allow you to give us money or traffic until you also create an account with your personal information" business model. That's what needs to die.