Listen, developers. There is nothing "micro" about me giving you money. I'm not paying you with tiny, adorable coins, like what a gerbil would use to buy an itty-bitty burrito. I am giving you legal currency in exchange for a product. Don't try to disguise that fact by drawing attention to how small and cute it is. That strategy doesn't work with the women I date, and it doesn't work when you try it on me.
For example, let's say I experienced a sudden loss of self-esteem and took up World Of Warcraft. Many of the available microtransactions would be purely cosmetic changes to my Warcraft ... er, which is fine. But if I wanted to transfer my Worldman to another server so I could play with my friends, that would cost 25 bucks. That's not pocket change for some cute but inconsequential bonus; that's 14 hours of work (I'm bad at contract negotiation) for a key feature. That money adds up -- WoW has an entire Microtransaction Strategy business unit, which is a lame way to announce that we're living in a science-fiction movie. League Of Legends made over $1.5 billion from microtransactions in 2015. Hey, remember when we wrote about a guy who dropped 9 grand on microtransactions in a terrible iPhone game?
They're popping up everywhere now. Dead Space 3, a game about fighting hideous space zombies, let you buy better weapons with microtransactions. That's like if, halfway through Aliens, the marines turned the tide of their vicious struggle by getting out their space credit cards and asking space Walmart for an emergency supply run. Or how about the fact that Microsoft wants 10 bucks a year from people who want to play Windows solitaire without ads? It's fucking solitaire, Microsoft! I could just find a deck of cards and not remind myself about Nissan while I deal.
I get that, to some extent, these are a necessary evil. Games are ludicrously expensive to make, but players would balk at being charged 100 bucks for one, so the rest of the money has to be made back in bits and pieces. If that means making space warlocks pay for new dance moves, so be it. But let's stop selling the ability to beat other players and win your games with ease, then pretend those features are in some special separate category of economics where the money is irrelevant because it's "micro." I can't get away with that on my taxes, so why should you in your marketing?