This commercial for Ojai Valley Taxidermy featured the one-two punch of Chuck Testa's taxidermy skill and acting, and made us all fall in love with the stuffed corpse of a coyote and the overall awfulness of the entire experience. It was poorly made, clearly cheap, and its only redeeming quality was that all of the badness made it charming as hell. Chuck Testa became an internet hero. And it was all bullshit.
Testa is just one of many viral commercial stars made famous for being in videos often shared as "the worst commercial I've ever seen." One commercial for a mall from 2014 featured employees singing a jingle that sounded like a cross between 3 a.m. barf-in-your-own-shoe-drunk karaoke and a cat stuck in a well. It sucked large, and people went nuts about it.
For a local business trying to drum up some attention, you have two options: Legitimately make a forgettable, boring, low-budget commercial which blandly explains whatever you're trying to sell, or roll the dice on potentially going viral by making an abomination. Create such an abysmal crime against advertising that the sun refuses to shine when the video is playing and birds immediately stop singing and synchronize-shit on your car. Make it so bad that everyone immediately shares it with everyone they know. And then your craptastic commercial becomes an internet sensation.
They say people are ten times as likely to share a bad experience with a business than a good one. People like to complain more than they like to praise, probably because if something goes right, it fits in with your expectations and is therefore unremarkable. It's only when things go wrong that you get worked up and make a stink over it. So when you see a commercial that damn near offends you with its utter fuckshittery, you'll share that monstrosity with everyone. And that's exactly what they want.