This phrase -- "like family" -- turns up all the time in workplaces large and small, and it's always a red flag. LinkedIn founder Reid Hoffman called this the biggest lie employers tell employees, which is impressive in a system based almost entirely on lying to employees about what they're worth. Offshoots of this idea include asking workers to "volunteer" (that is, work unpaid) at some kind of feel-good events. You know, like families do!
Around Christmas last year, the airline Qantas asked staff to volunteer over the winter holidays without pay. When criticized for this move, Qantas said they were only trying to "spread Christmas cheer." So if you tried to argue, you were now on the anti side of Christmas cheer. See how that works?