It's a type of beetle that creates a nice red dye when ground up, and food companies have been using it as a natural food coloring for as long as anybody can remember (note: If you see "cochineal" on the label, that's ground-up beetle). You didn't mind, because you didn't know it was there. And in the future they'll come up with some other name for the ground-up cricket meat in your burger. See, that's the thing -- when I said "eating bugs" earlier, you imagined shoving a writhing praying mantis into your mouth. But you wouldn't eat a chicken that way -- there's a bunch of shit they do to it at the factory first. It'll be fine. "But," you say, "anyone would puke the moment they saw the cockroach farm where their 'food' is being grown!" To which I respond: Ever been inside a slaughterhouse?
B) It's the only way to feed the world meat without permanently ruining the environment. I don't know if you've noticed this, but bugs seriously don't give a shit -- they can pretty much live anywhere and eat anything. They breed like crazy even when we're desperately trying to kill them. So, with the same amount of resources, insects will produce about 800 percent more meat than beef and generate a fraction of the greenhouse gases. It doesn't seem like there's much "meat" on an insect, but for instance 80 percent of a grasshopper is edible as opposed to only 40 percent of a cow. They're boneless!
And they go great in pie.
C) They're healthier to eat. Per calorie, a cricket has 40 percent more protein than beef and 40 percent less fat. Your rebuttal is probably, "But what does that matter if it tastes like shit? Or rather, tastes like a bug, since most people would rather eat shit than a cricket?" But consider that ...
D) About 2 billion people already happily eat insects. In Mexico, the only reason they don't eat more grasshoppers (chapulines) is because they can't afford them -- demand is so high that grasshoppers cost more than beef or pork. They're trying to scale up production as we speak (right now they don't farm the insects so much as try to go out and catch them -- you can imagine what a pain in the ass that is, people running round with nets and shit).
E) Visceral disgust is something humans get over pretty easily. Remember that these huge, disgusting insect-like monsters ...