Both The Lone Ranger and Pacific Rim -- colossally budgeted at around $200 million each and expected to kick off new franchises -- bombed catastrophically, like a fat astronaut in a low Earth orbit. This totally unexpected outcome signals something foreboding about the film industry. Clearly the age of the big blockbuster is over; the only things we can count on now are sequels of proven franchises and Sandra Bullock.
20th Century Fox
This outcome should have been obvious all along, because 100 years of moviemaking have given us absolutely no excuse to think otherwise. The Lone Ranger and Pacific Rim were blushingly expensive movies in two genres that have never been huge box office draws. Why would bathing each production in a $200 million shower of hubris suddenly convince audiences to go see them?
"What if we throw in the car?"