See, we didn't think our plan was that hard to understand. It's not like we didn't use the most bargain basement PR device in the Fox arsenal. Here, let us lay this out for you as simply as we can. Without looking it up, can you tell us who wrote the script for the Glee episode in question? Of course you can't, because no sane person reads credits. That's a terrible place to give an artist attribution. If you really want to give someone exposure for their work, you have to start an Internet riot, and from the looks of things, we pulled that off pretty handily.
Via Jonathan Coulton's Twitter
It's pretty easy to set up, when you think about it. We steal your song and make it as obvious as humanly possible. Then we verbally give you the finger by telling you that you should be thanking us for it, knowing that you'll relay that message to your fans. Predictably, they get super heated, and we respond to their outcries with cold, dead silence, igniting their anger like flipping the NOS switch in an insultingly stupid fictional street race. Except in this case, our race car is exposure. The ensuing outrage gives the illusion of sparked interest on the Net, which prompts large sites like Wired.com, CNN, and Forbes to report on the injustice. And just like that, you're on the lips of every entertainment blog on the Internet, baby. Just like we planned it.
Via iTunes Twitter