That's been a part of what "nerd" means ever since people started using that word. A lot of people want to claim the actual origin now that it's a cool word, but all the claims agree (ironically?) it was about calling somebody uncool. Everyone seems to agree that wherever it came from, Happy Days popularized it, with episodes like this one where a She-Devil brings in a nerd for everyone to laugh at (Spoiler: It is Fonzie in disguise).

But now a lot of the people who get labeled "nerds" are hardly social rejects. Movies glorify hackers as cool rebels. The lives of computer moguls like Steve Jobs and the Google guys are actually envied by people. When they give a movie hero 10 unbelievable high-prestige jobs at once to show how cool they are, one of those jobs is often "brilliant scientist," as in "Vin Diesel plays a brilliant scientist who is also a daredevil stuntman and the President of the United States."

"Denise Richards plays a brilliant scientist who is also a stand for attaching large breasts."

So they're hardly rejected by mainstream society, yet they still get labeled "nerds" in some quarters.

When people call these guys nerds, they're clearly not thinking about the social rejection aspect of the word, but about something else ... in this case, smarts.

In a time when the U.S. manufacturing sector was booming, people didn't have to be rocket scientists to do well for themselves. Sure, a decent education didn't hurt, but being genius-level brilliant didn't exactly catapult you into top positions or do much for you if you didn't want to be in the space program or something. But times have changed. Fewer and fewer people work with their hands, and all the sweet jobs have something to do with computers, which were little more than a weird government experiment back when the word "nerd" was coined.

The Escapist

People at the time did not picture these things making them into sexy billionaires.

Nowadays, most self-made millionaires build their empires on some fancy computer trick, like building an online community gossip site (Mark Zuckerberg), getting people addicted to virtual farms (Mark Pincus) or stealing other people's operating systems (Bill Gates). Kids that dream of "showing everybody" so that "they'll be sorry" someday often dream of hacking their way to the top with a brilliant computer idea.

Even people who dream of blowing other people away with their unique blend of hip-hop and baroque organ music, or their refreshing comedy routine about how Justin Bieber looks like a girl, hope to make their big break with a YouTube video or word-of-mouth about their amazing blog (spread by buzz from their fake Twitter accounts). No matter which way a person wants to hit it big these days, they've got to master technology and the Internet (or hire someone who can) to get that door open.

Wolfgang Ingenfeld (NSFW)

The other way to get attention, of course, is to completely fail at technology.

People being smart doesn't make them outcasts anymore, it makes them popular and successful, and enough people have carved out that path that we don't even need to wait until they become rich and famous to accept them. That weird kid that figured out how to look up porn on the school computers isn't automatically a target for ridicule. He very well might be running his own company at 21. Also he figured out how to look up porn on the school computers.

In most areas of society, people aren't rejected just for being smart anymore. Maybe it's that we know we need smartness in our computer-driven world, and maybe it's decades of shows like Square One and Mr. Wizard and Mythbusters teaching us that math and science are cool. Either way, being smart hardly fits in with the whole "outcast" picture of nerds. What else defines a nerd, then?

The other reason they use the term is for the social outcast aspect, because they feel like the world judges them unfairly for memorizing entire Buffy episodes or getting married in Star Wars regalia.

Damn Cool Pictures

You have to give these people credit for not going with the predictable Han/Leia match-up like all the other Star Wars weddings.

And that makes sense if you realize how monolithic pop culture used to be. Not because people used to be more sheeplike in the old days -- I'm sure everybody had their own individual ideas and opinions -- but because people only had three channels to watch. This was literally true at the dawn of television broadcasting, and stayed relatively true through the '70s, when nine out of 10 American viewers only watched shows on one of the Big Three networks on any given evening. People could have diverse opinions about Leave It To Beaver, but they couldn't express them by watching The Sopranos instead.

If anything was "indie," it stayed "indie" because there wasn't any goddamned mechanism for getting it to everyone. You couldn't put your Keyboard Cat film on NBC. You couldn't print your own records and mail them to everyone in the country. Mainstream pop culture back then truly was mainstream in that everybody got it, and nobody could get anything else. So if you liked or did anything outside of that, you really were a lonely weirdo that would never find anyone else that liked to play princesses and aliens.

And now you can make a billion dollars doing that. Go figure.

Every year since then, though, has seen the development of more and more niche-targeted entertainment, starting from cable and its 500 channels, to satellite radio, to, of course, the Internet. You can watch a news channel that shows only news that proves you are right; you can listen to a personalized radio station that only plays songs you like; and you can find all five other people in the world that enjoy Garfield/James A. Garfield slashfiction.

People have splintered off so much into their own personal choices that almost nobody's favorite entertainment list matches anyone else's. It can be argued there really isn't a mainstream anymore, now that all entertainment is a la carte. If someone is going to judge you for knowing the eye color of every incarnation of the Flash, you can point out their glass house of running a website to track Arnold Schwarzenegger's height.

Yes, it's a real thing. Why shouldn't it be?

It seems like almost everyone these days gets a little fannish over something most other people don't even know about, and wouldn't get, if that's what being a nerd is about. But if everybody is a nerd, can anybody still be a nerd?

Or if it's hard to define a nerd by what they like these days, how about by what they do? (According to Batman Begins, that is what defines you, after all.) There's a number of hobbies that have traditionally been associated with "nerdism," like ham radio, chess, bottlecap collecting and making scale models of anything.

Gadget Sin

Bonus points if it's made of Legos I guess.

But if you actually start asking around, you'll find people name hobbies like sewing, knitting, dancing, playing guitar, cooking and photography to define themselves as nerds. What the hell? Does anyone consider Gordon Ramsay a nerd? Jimi Hendrix? Your grandmother?

West Valley College

Elvis Presley: Nerd?

Nerd hobbies are suffering the same nebulous loss of meaning as nerd fandoms. Separating out weird hobbies to make fun of made more sense in a time when people didn't have as much free time and didn't have as much technology, which kind of limited the amount of hobbies you could have. Sports was the defining mainstream hobby, and kids who couldn't do them filtered out to clubs with less physical activities, so those clubs got a reputation for having people who couldn't hack it with the top dogs.

Nowadays, there are a million formerly weird and isolated hobbies that are mainstream enough you can take lessons for them or buy guided tours or watch TV shows dedicated to them. Skydiving, bodysurfing, pole dancing, belly dancing, geocaching, tabletop RPGs, photoshopping, drawing webcomics, criticizing webcomics, building fighting robots -- you name it. A lot of people might think these pursuits are weird, but if there's a TV show or a bunch of companies offering lessons or you're getting a million views on the Internet, they'll accept this is as a real thing that lots of people like for some reason.

t-shirts.com

Can't say I get it, but this is what the people want ... ed for like two months.

Even the most jockish of hobbies, sports, is full of nerds now, with hosts of companies using mathematical models and statistical analysis to help teams scout, probably made most famous through baseball's Sabermetrics, a mathematical approach to the game that co-starred with Brad Pitt in Moneyball. 27 million Americans pore over stats and tables every week to try to get the edge in their fantasy football leagues.

Coming from the other side, the most definitive of nerd hobbies, video gaming, has been compromised by the outside world. Seventy-two percent of American households play video games, and the average age of a player is 37. Forty-two percent of them are women.

Switched.com

And apparently old people are really digging the Wii.

Now granted, a lot of these people are playing online poker and Cityville, and are not racking up the kills in Modern Warfare or anything. Still, it really cuts down on the number of people who would make fun of someone just for playing video games.

At least they have to be more specific now in belittling gamers, and add a whole bunch of qualifying remarks about how they're talking about a specific age of player, or a player who plays more than a certain amount of hours, or plays a certain type of game, just to make sure their taunting doesn't boomerang on them.

Of course people who play one kind of game and sneer at people who play other types of games are creeping dangerously close to making nerds into ...

I've seen it used to describe being at a higher level of taste/knowledge in a certain area, as in, "It's OK, I understand why you people swallow that mainstream, manipulative Forrest Gump pap, because you don't know any better, you're not a film nerd like me."

Getty

"See, I understand that the only good movies are the ones where nothing happens."

In this new arrangement, the nerd is the one who's in a position to look down on the masses.

Some of that is understandable. People who have been on the outside for a long time, and finally find a small group of like-minded folks to band with out on the fringes, would naturally be quite upset when tons of the very insiders who had excluded them for so many years came pouring out from Cool Land and plopped right down in the middle of Comic Book Refugee Camp, claiming loudly that they had been there the whole time.

If the guy that used to taunt you for playing video games is now wearing an ironic Valve trucker hat and chest-thumping to all his buddies about his kill counts and epic teabaggings and the booth babes he scored with at E3, you would understandably not want to chat with him about which Portal shirt would look cooler on him.

Also he just discovered "The cake is a lie," and quotes it constantly.

Those people are really annoying, but in fighting them, what are you really holding on to? If you cared about a specific game or Star Trek series before everybody jumped on board, sure, maybe you want to cling onto your loyal fan badge for that particular thing, but protecting the "nerd" label itself? If you want to defend liking Game of Thrones back when it was just books, does it really make sense to stand shoulder-to-shoulder with 16-year-old Xbox Live addicts, moth collectors and a Cisco software engineer? Maybe they think Game of Thrones is overhyped and tries too hard to be gritty and all the characters' names are stupid.

This is their totally hypothetical opinion. I would never say anything like that about such a beloved and critically acclaimed series.

With the diffusion of hobbies and entertainment, and the fact that it's cool to be smart now, maybe the word "nerd" doesn't really mean anything useful anymore. It was hard enough to get people to agree on what it meant before -- was it mainly about the rejection? Did you have to be smart? Which hobbies counted? -- but now it's even less clear.

Nerds don't even dress like nerds these days. Someone dressed like this would be a hipster.

Maybe it's time to drop the word and focus separately on each of the "nerd" traits we happen to have. Traits that include so many people that if we called them all nerds, there would be more "nerds" than non-nerds. So instead of calling our own set of traits "nerd things" and arguing with other nerds about why traits outside of our set aren't "real" nerd things, why not just say there's no definitive standard for nerdiness and let us all be the individual things that make us up?

Be smart. Be socially awkward. Be a Joss Whedon or Dr. Who or Bleach fan. Be an Angry Birds player or a JRPG gamer or a hardcore FPS killer. Hate everyone who isn't. Or do all of the above.

And I'm not going to call you a nerd for it. I'm just going to call you someone with really bad taste.

For more from Christina, check out 6 Groups Who Don't Work as Movie Bad Guys Anymore and 5 Reasons The War Between Dog and Cat People Needs to Stop.