The ones who did escape the ever-crushing sphincter of failure realized that the only way an account can survive is by utilizing the "social" part of "social media" ... you know, what it was actually fucking made for. And that meant being interactive with its followers, and not just posting up sales notices and company advertisements in hopes that hordes of inescapably crazy people would embrace them, regardless of their content. Here's the problem with that level of corporate interaction:
What in the unholy who gives a fuck? What kind of vapid, pointless bullshit is that? Did they seriously try to drum up Wal-Mart buzz by asking what flavor of milkshake people like? And who the fuck calls a milkshake a "chocolate milk treat," let alone puts additional ice in it? This kind of intellectually neutered exchange is a direct result of Wal-Mart's corporate oversight. See, a business that big can't afford to offend anyone for any reason, no matter how small. So all the life and interest is stripped out of every topic you can imagine, until the only subjects left to talk about on a social level are ones normally reserved for 85-year-old nuns.