You may recall that this font was also used in the Jurassic Park logo, because Jurassic Park was a science fiction allegory for the horrors of South African apartheid. I'm thinking of the right movie, aren't I?

Universal

Why It Needs to Stop

It's one thing when a font is used to advertise a restaurant or cultural festival in the laziest way possible. At least the thing being advertised is legitimately connected to the targeted region. But then there are the times when it's used solely to deliver an ethnic punchline:

chillisaucetshirts.co.uk

Pete Hoekstra

Because here your font can make people think "Asian" without actually having to spell out "Hehehe. Asians." It's like winking and gesticulating wildly toward your crotch and then expecting to be considered classy because you didn't actually use the word "dong" as a verb.

Why It Needs to Stop

As we all know by now, this "ye" is a mistake, called into being by the misreading of a single letter (much like the demon Smephisto, who when summoned will offer to buy your soul in exchange for a really good cable package). But the real problem here is not the misuse of the letter thorn. It's that Old English writing has become the default choice for white trash emotional expression.

Medioimages/Photodisc/Photodisc/Getty Images

I don't know why this happened. Maybe it was all the metal bands that used it in their logos. Or maybe old-fashioned gothic lettering is one of those things that people use because it seems aspirational and middle class, but instead it just ends up really sad, like naming your daughter Versace. Whatever the reason, today the average person's association with the font is less "delightful medieval milieu" and more "an abstract concept peeping out from the top of a TapouT T-shirt":

Jeff Raiano

etatoo.net

Jay Eastwick

Remember, mall shoppers, there is nothing after your death except the everlasting pale emptiness in which the old gods never sleep, so you may as well buy some new sweaters or whatever.

Why It Needs to Stop

If you think this is something that just became popular in the last few decades alongside the rise of ironic sleeve tattoos, you're wrong: Soulless Helvetica oblivion has been around since the very beginning. Check out this advertisement for the font, from 1966:

Print Design and Pro­duc­tion

In other words, the empty spaces around the Helvetica are deliberate. They are meant to look cool and sleek and modern, like an open-plan house, or the cold, dead snowfields of a nuclear winter. But if something was being praised for looking modern over 50 years ago, it's probably time to move on, or soon you're going to start looking like those computer-repair-store signs that still use that weird blobby cyborg writing.

Why It Needs to Stop

Look, I get it. It's a good way to fit a lot of different pieces of text on a page and still keep everything legible. By using different sizes and font styles, the designer can make the shorter bits of advice ("Smile at a swarthy malnourished child!") pop out from the longer bits in smaller text ("You know that irregular mole on your leg? No, the darker one that's larger than a pencil eraser. Yeah, you should get that checked out next time you're at the doctor. Look, don't get too upset about it. You've had a good run.") And it was clever the first twelve hundred times, it really was. But there must be other ways to arrange a bunch of different, unrelated sentences on one page. Like, why not make the words form pictures of monkeys or something? Everyone likes monkeys. Hell, people have been making animals out of phrases for centuries and it still looks classy:

Everitte Barbee

Failing that, maybe we could just stop shotgunning random rounds of advice at each other for a while. Because it comes off like the textual equivalent of those campaign ads where every person is saying just one word and it's meant to be all touching and inclusive but it really just means that you have to add 100 more people to your punch list.

These colorful stick figures are raising their arms in joyful hope, and they've been doing it for about 30 years now. The design is especially popular among religious groups, which is weird because you'd think that at least one of these little guys would be angry at God for not giving them a face. But the real linking element among the swirly crescent people seems to be "youth," because logo designers believe that "youths" are in the human larval stage and have not yet developed legs.

Youth RISE

stjohn-catholic.org

foffc.net

Why It Needs to Stop

It's touching to know that in today's cynical world some of us still believe in groups of people who can take part in an eternal blissful rave even though their heads are not connected to their bodies. But nothing screams "creepy church youth group from the '80s" like swirly decapitation-figures. The middle-aged people whose companies use these logos appear to have fired their design teams and are now trying to appeal to youth by using something that was trendy when they were young, like your great-grandfather trying to get you to mow his lawn by promising you the scalp of an 18-year-old Japanese man.

The result: I don't care if it's an international resort conference held by UNICEF, I see one of these logos and I know it's just going to be shag carpet and a felt praise banner with teardrop-shaped flames on it and at least one creepy guy with thick glasses and a gray-speckled mustache. And nobody wants to be part of that.