Today, we're so quick to hit the camera's delete button that our most unflattering pictures are gone before our brains can even register them. Raucous laughter only counts if it's photogenic, because who wants a record of that time their face made 14 chins? This is why it's kind of weird that old-school advertisers thought disquieting images of people laughing would sell their products. Not polite chuckling. Not pretty smiling or, God help me, smizing. These were wide-eyed, open-mouthed guffaws that are unnatural to anyone outside the dentist's office.
Listen up, kids! This sexually charged rock song is HILARIOUS!
Like the word "Foghat," nothing in the ad above makes sense. The little girl looks like the TV farted in her face, and the boy has got to be playing some amazing game that couldn't have possibly existed at the time. The dad is either reliving some 'Nam shit or doing something dirty with an invisible lover. Either way, inappropriate.
I can understand the instinct to associate a product with fun and hilarity, even if the execution is an unmitigated mess of contorted faces. What I can't understand, and will never understand, is this:
Imagine Don and Peggy presenting this drawing to the Canada Dry people: What's really going to sell your drink is a cross-eyed, double-chinned redheaded kid having a stroke! And heeeeere he is! (Produces illustration/simultaneously cleans up the vomit in the conference room.)