The two-sentence version of Steve Jobs for most people is: "Visionary genius starts Apple Computers and then is foolishly fired by the 'suits' who came in to run the place. He proves them all wrong by coming back -- after a brief stopover starting Pixar -- and turning Apple into the world's most valuable company."
It's the Hero's Journey, and proof that The Man always tries to keep creatives down. Except this is totally wrong. If you'd been in charge of Apple, you'd have fired Steve Jobs, too. Not because he was an asshole or acting (as one board member put it) like a "petulant brat," but because the Macintosh division, which he was in charge of, missed its sales target by 90 percent. You can suck at being a good person or you can suck at your job, but you can't do both -- I don't care how smart you are. And Jobs became increasingly terrible, because he was a walking egomaniacal dickhead.
Kinda makes you feel stupid for wasting all those perfectly good apples, huh?
A short list of examples. Jobs was asked specifically "to behave" by Apple's CEO before a meeting with Bill Glavin, the vice chairman of Xerox. Jobs started (and then immediately ended) that meeting by telling Xerox, "You guys don't have any clue what you're doing." He told said that Mick Jagger was "on drugs. Either that or he's brain damaged" because he didn't know who Jobs was ... in 1984. On a trip to Italy, Steve told the Apple general manager there that "You don't deserve to be able to sell the Mac." On another occasion, Jobs told a woman organizing an Apple press event -- after she pulled a miracle by finding, at midnight, the right type of lilies he demanded -- that her suit was "disgusting." This coming from the guy who would eventually choose a mock turtleneck and a pair of dad jeans as his official uniform, like he was perpetually on his way to Parents Weekend at his kid's mime school.