I'd imagine the life of a truck guy has many problems: Everything you do seems to be at the top of a mountain, there's a lot of dust and/or snow everywhere, your voice is so gravelly that when you speak you attract bullfrogs. But I imagine one of the worst things has to be that people might think you got your truck just to seem like a "truck guy," leasing masculinity for $138 a month.
So, we can only conclude that this ad is not targeted at truck guys. Nor is it targeted at guys who want to think they are truck guys. Rather, it is aimed at guys who admit to themselves they merely want to appear like truck guys. "Chevy Colorado: For the man who thinks, 'What would make me seem masculine?' and then focus-groups it."
Other products this ad would have worked for:
Focus group organizers, motorcycles, Xanax, a pet store that sells dangerous pets.
Aaron Kheifets is an occasionally mustachioed comedian, writer, and director. You are allowed to follow him on Twitter, watch his videos, and look at his website.
What do Chuck Norris, Liam Neeson in Taken, and the Dos Equis guy have in common? They're all losers compared to some of the actual badasses from history whom you know nothing about. Come out to the UCB Sunset for another LIVE podcast, April 9 at 7 p.m., where Jack O'Brien, Michael Swaim, and more will get together for an epic competition to find out who was the most hardcore tough guy or tough gal unfairly relegated to the footnotes of history. Get your tickets here!
For more commercials that didn't do anyone involved any favors, check out 7 Sports Stars Who Were In Nightmarishly Bad Commercials, and see the worst (and most phallic) McDonald's commercial ever in 6 Inexplicably Terrifying Commercials For Everyday Products.
Subscribe to our YouTube channel to see how far ads have come (not too far) in 7 Racist And Sexist Ads That Are Shockingly Recent - The Spit Take, and watch other videos you won't see on the site!
Also follow us on Facebook, because it's one more excuse to look at your phone while at a party.