The site could only have been designed by Martin, or someone in his family, because if he'd hired literally anyone who has ever designed a website before, they never would have landed on this particular look. To the site's credit, it's not aggressively loud or bright, like a lot of other terrible websites, but it's still unforgivably simple, and not in an elegant sort of way. More in a "Bullshit, I'll bet you $500 I can design a fully functioning website in 12 minutes, just watch me" sort of way.
This is one of the pages!
There's also been no real thought to organization or upkeep. There's a "News" section, but also an "Updates" section. There's a link to a T-shirt store that doesn't exist anymore, and a "What I'm watching" page that hasn't been updated since 2006.
I mean, I think it hasn't been updated. It's possible that Martin hasn't seen a single movie since The Lake House, but I hope not. If that's true, someone should tell Mr. Martin that movies have gotten a lot better since then. Inception. No Country for Old Men. Wall-E. Scott Pilgrim vs. the World. These are just some of the movies that came out in the last six years that were better than a Sandra Bullock movie about trying to have sex using time travel and the United States Postal Service.