That means that if you have never paid for something before and are having trouble beating a level, the game might suddenly slash the price on an item that will help you so that you don't get frustrated and stop playing. But if you are a "whale" who spends $50-$100 a month on the game, you might suddenly find yourself paying more for things like lives. Basically, in order to get more casual players who might one day turn into serious players who shell out hard cash, games punish those who are already serious players with higher prices. But hey, if you're paying, at least you get to be a complete dick to the poor customer support workers.
SketchFactor Was The Worst Idea Ever
Sometimes, white people are in a new town or city. They'll be walking around when suddenly they find themselves in an unfamiliar neighborhood -- a neighborhood where people don't look like them. They are usually a few shades darker. Suddenly, they feel unsafe. It's not the color of the people, obviously -- it's just that something about the neighborhood is ... sketchy. Uh-oh, hapless (but ultimately redeemable) white people. Whatever will they do? If only they'd had some way of knowing, of avoiding such places ...
Not the heroes we need, but probably the ones we deserve.
That was the theory behind the (now thankfully defunct) app SketchFactor. Created by two white millennials named Allison McGuire and Daniel Herrington, the app was supposed to crowdsource information about areas where bad things happened so that users could stay safe. Of course, people pointed out immediately that what the app actually seemed to be doing was allow richer, whiter individuals to warn each other about poorer, browner areas so they would never have to step outside their gentrified bubble.
The worried orange face of progress!
It didn't help that SketchFactor claimed a partnership with the Million Hoodies Movement for Justice, an anti-racial-profiling group formed after the Trayvon Martin shooting. Despite being featured heavily on their website, it turned out the partnership never existed. And the app was only available on iPhones -- a ridiculously expensive piece of kit that many low-income people whose neighborhoods were being disparaged wouldn't be able to afford. Then, of course, there were the trolls who descended the minute it launched to make fake or ridiculous posts.
Finally, criminals have a way of reporting the ninja turtle menace.
But it was the obviously serious posts that were the most disturbing. People felt that things like seeing a homeless man asleep on a grate were worthy of a sketchiness rating, rather than engaging in basic human empathy. And in cities like Washington, D.C., where the app got a lot of reports, there was hardly any overlap with actual crime data from the Metropolitan Police Department. In other words, what a young white millennial sees and considers "sketchy" is a little bit different than what is actually dangerous. Namely, everything.
Kathy wrote a very funny book called Funerals To Die For, and you can buy it here. Or follow her on Facebook, Tumblr, Instagram, or Twitter.
For more check out 5 New Apps Explicitly Designed For Awful Human Beings and 8 Apps Designed Specifically for Modern Douchebags.
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