What would you say is the worst viral thing the Internet has ever produced? "Gangnam Style"? Lolcats? That fucking "ERMAHGERD" meme that makes you want to track down every person who has ever used it and lock them in a shipping container with open beehives?
Nope! It's anger. Yep, I'm calling anger a meme. On the Internet, pure, unadulterated anger is viral as hell, and if you're not violently overreacting to insignificant topics, you're not a part of the clique. It's roaming the Web like a colony of fire ants, forever crawling out of your monitor and chewing on you until you get angry too, over stupid shit like ...
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When a major movie announces its stars, the Internet instantly turns into a composite creature of rabid ox butts, toothlessly snapping at the object of our aggression and spewing bullshit everywhere. Often, the "That actor sucks!" party takes over within minutes: Everyone who knew that Jack Reacher is an 8-foot-tall ubermensch in the books was appalled to find out he was going to be played by Tom Cruise. The few people who knew that what works in a book doesn't always translate well on screen and bothered to point out that Cruise actually has a pretty decent track record of playing unstoppable badasses were quickly drowned by the outcry. And just like that, the movie lost all chance for credibility before we saw a single frame.
Daniel Craig experienced the same fate when he was cast as James Bond because he had the audacity to be blond. We just screamed and screamed, until we actually saw him in the role.
For some, the screaming hasn't stopped since.
And then there is Batman vs. Superman. Movie Batman has always hinged on the script and the director: The Dark Knight himself is literally nothing but a chin poking out of a latex suit and some alluring eye shadow everyone tries to ignore. With the right script, Alice Cooper could play the role. There's no reason why Ben "two Academy Awards and a recent string of great movies" Affleck can't. Even so, the second his casting was announced, the man had to put all his chairs on eBay thanks to the reaming he took from the Internet. I remember this because I was out there with the digital mob, mindlessly screaming into the void over the casting of this pretty boy actor who didn't fit the Batman movie playing in my head.
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"Say, that scenario sounds kind of familiar."