I feel like I can very objectively say that nothing he's doing is cool, despite the fact that he is portrayed as Bacchus, god of wine, revelry, and late '90s fashion trends.
You can see the same transformation on a smaller scale in Paper Towns, when geeky Ben gets drunk and ends up doing a keg stand while a bunch of jocks cheer him on. He then makes a giant sword out of beer cans and knights his friend.
20th Century Fox
20th Century Fox
20th Century Fox“Holy shit, alcohol is awesome! I should drink it every day for the rest of my life!”
Absolutely no one gives him an atomic wedgie for this, despite that being the scientifically accurate way to end the scene. Movies haven't exactly figured out that you don't get to be prom king after ten seconds of light intoxicated interaction with the football team.
In 10 Things I Hate About You, America's cool older sister Julia Stiles gets drunk and dances on a table. It's admittedly a pretty damn cool dance, but everyone is supposed to hate and fear her, and they're suddenly just like "Sure, I'll move my beer so you can cha-cha slide or whatever." Alcohol can do some magical things for people, but it's not popularity juice.
Touchstone PicturesPoor Heath Ledger's nervously eyeing for an exit into a less cliched scene.