By now you know my feelings about monkeys, and if you don't then you better recognize. Or just go read that monkey article. There's a picture of a monkey driving a car with a lady, oh s**t, it's the best. Anyway, this story really encapsulates what's great about monkeys and also why they will never truly rise up Planet of the Apes-style to overtake us. They're smart, but smart like compared to turnips and Kardashians and s**t like that.
It turns out that monkeys, like all normal people, want to look at celebrities and sweet, sexy asses. So much so that when presented with images of high-status members of their social groups and the delectable heineys of their lady friends, they were willing to give up treats (in this case it was juice, and you know how slammin' juice is) to see those big ol' red turd cutters and the faces of their social betters. On the other hand, if they were going to look at social losers, they required more juice to get their interest.
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In people terms, this means that monkeys, Sir Mix-A-Lot, and I are interested in big butts, but also celebrity culture. We are more interested in those things than looking at a Facebook friend's pictures of their trip to the podiatrist.