And then the idea comes. Maybe you're not quite in bed yet when it happens. Maybe you're already half asleep, gently drifting into the saintly unconsciousness only the truly fatigued and criminally inebriated can experience. But at some point between tiredness and passing out, your brain suddenly goes all SURPRISE, m**********r! HERE'S THE BEST IDEA YOU'VE EVER HAD IN YOUR ENTIRE LIFE! At that point, you have two options: Either you give your brain the old yawn-snort-fart-roll over treatment and try to catch the Sleep Express before it leaves the station ... or you grab that bull by the goddamn horns. Who knows? This might be the Big One -- that absurdly great idea that will catapult you from obscurity to Zuckerbergian power and wealth. Better start scribblin', you future rich person, you!
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Or you could just take the third option and do what you always do at that hour.
I'm not telling you to never, ever follow through on those late-night ideas. I'm in no position to do that. I've been known to work at 3 a.m., and at least half of all the major life decisions I've ever made have been influenced by the kind of sleep deprivation that would warrant its own Creepypasta yarn. If anything, I'm a cautionary example. See, there's a fine line between "awesome" and "potentially dangerous awesome," and those late-night ideas our brains give us are dancing a jig along that line, naked, floppy, and pooping all over the place.