"I'll be honest, guys, I'm not even sure what city this is."
Of course, stories about how everyone's out spending money weren't drawing complaints from the advertisers.
Black Friday finally did become the top revenue earner in 2003 by giving people who would rather stay home with their family a way to get at the deals. Weirdly, 2003 was right around when the media started reporting the idea that Black Friday was in trouble, and telling us about new players in the game like Cyber Monday -- the Monday after Thanksgiving, when online sales (or "cyber sales," as they're called by absolutely no one) supposedly spike.
Here's a good rule of thumb: If someone you know regularly uses the term "cyber," punch them and never stop.
So the story that the media had been reporting for years that Black Friday is the biggest shopping day of the year finally came true, and suddenly they want to complicate it with a bunch of other days when you have to remember to wear riot gear to the mall.
This is because of a new strategy among retailers to make holiday shopping into a four-week period. While Walmart holds the record for earliest holiday promotion with a special roll back on October 1, the majority of stores begin their bargains the first week of November.
This picture was actually shot in July.
Cyber Monday was created in 2005 as a crafty marketing plan from Shop.org, an association for "e-tailers." Shop.org encouraged their members to create special ads for that Monday, and after a few years it caught on. In 2010, Cyber Monday took in over a billion dollars in online revenue, the largest amount for any day in history.
Presumably, when Cyber Monday officially takes the biggest shopping day title from Black Friday, we'll start hearing about how Cyber Monday is in danger of losing its spot as the hottest shopping day of the year to "Tip Jar Tuesdays," when consumers just empty their wallets into jars by the cash register.