But when asked about the people who accidentally broke something, the Spanish and Japanese subjects -- the groups more likely to use "the bed broke" earlier -- couldn't remember them. Since it was an accident, the guy wasn't important. The egg broke.
But us English speakers? We could remember him just fine. To us, the distinction between intentional and accidental was much less important. Somebody had to be blamed.
You'd think that this has less to do with the language and more to do with the culture -- that maybe they're just less prone to throw around blame in Japan. So they did another experiment, this time with just the English speakers. They had them watch the infamous Janet Jackson boob flash during the Super Bowl a few years ago.
"Seriously? This pissed off millions of people?"