It really is hard to locate any kernel of sense underneath the strategy of Resident Evil's pharmaceutical giant. We admittedly didn't pay much attention during our business management elective in college, but we're pretty sure one of the first maxims they taught was that a successful company should refrain from murdering its entire consumer base. Or, if you're a cigarette company, you at least wait 40 years.
"Generally, you don't want your product to kill your customers.
However, there are caveats and exceptions if you plan on reanimating your then-dead customers."
The boneheads at Umbrella, apparently never having seen a Romero movie, saw fit to channel their research into making zombies and/or monsters, neither of whom incidentally showed any interest in any of Umbrella's nifty line of pharmaceutical products. And not only did they never see a red cent in profit from their zombie division, by all appearances they had absolutely no idea how doing this whole "dead rising" thing would lead to any money whatsoever. Even if we give them the benefit of the doubt in assuming they never expected the virus to escape, this only leaves us the question of why they developed it in the first place?
"Why did we do this again?"
As with Weyland-Yutani, there seems to be some vague hope of military applications, but zombies seem to make even worse soldiers than aliens. For about two straight decades, and across multiple movies and countless games, the company has averaged about one facility a year getting overrun by their experimental killing machines.
Nevertheless, it's in damage control that Umbrella really shines. Although it's revealed in the film that they've developed an antidote to the zombie plague, a very marketable commodity to control during an undead apocalypse, Umbrella drops the ball on its last opportunity for profit by detonating some rather less marketable nuclear bombs. The fallout does nothing to stop the zombie hoards, but it does eliminate the remainder of Umbrella's potential customers.
"Umbrella stockholders can expect a dip in prices, due primarily to everyone exploding."
Honestly, you guys make British Petroleum look like geniuses.
You can read more Rohan at Screencrave.com and Beatcrave.com..
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