It doesn't matter if you create the most effective ad in the world: If no one sees it, your product still won't sell shit. On the other hand, a mediocre ad seen by millions could probably move a few cans of deodorant, anyway.
Somewhere in between we have the ads that are nothing special by themselves, but that almost become provocative works of art when accidentally placed in horribly inappropriate settings, like ...
#4. Diana Movie Poster Hung near the Tunnel Where Princess Diana Died
You've probably noticed a relatively recent trend in movie ads where they basically turn buildings or public places into giant billboards in a desperate attempt to get your attention. Well, the producers of the new Princess Diana biopic may have taken the whole urban advertisement concept a little too far by placing a movie poster ... right next to the tunnel in Paris where Diana died.
Like an asshole breaking wind.
Typos are annoying, but they're usually easy to correct and don't cause any lasting damage. But every now and then, sloppy transcription and lazy proofreading will collide in a perfect storm of misfortune that transforms a typo into an unmitigated disaster.
#4. Spain Adds 10 Billion Euros to Its Debt
Earlier this month, Spain announced their national 2014 debt figure at 99.8 percent of their total economic output, leaving them a paltry 0.2 percent to spend on bullfights and things for Javier Bardem to glare at. But four days later, the government announced that someone had accidentally switched the last two numbers in the figure, and that the country's actual debt ratio was 98.9 percent, which is a difference of 10 billion euros (or $14.5 billion in rapidly devaluing American currency).
Carlos Alvarez/Getty Images Entertainment/Getty Images
Bardem, upon hearing that Spain's terrible movie haircut budget has doubled.
We tend to forget that humans are but a fraction of a natural world that encompasses millions of other species. And thanks to our increasingly urbanized civilization, a lot of us get super excited when we spot animals in the wild -- and we downright lose our shit when they're discovered in a place we simply don't anticipate them to be.
Which creatures are we referring to? Well ...
#5. Mountain Octopus
Travelers walking up England's highest mountain, Scafell Pike, were treated to an unusual travel buddy -- an 8-inch octopus, lying on a rock a mere 10 meters from the mountain's summit.