Anyone who has seen the trailer for the new film R.I.P.D., or Rest in Peace Department (seriously), probably couldn't help but notice that it bears a few similarities to the Men in Black films. And by "a few" we mean the whole thing. All of it. It makes no attempt to not be Men in Black. So in case you don't want to sit through the two and a half minutes of agony, we've broken it down for you ...
#8. They Start With a Young and Energetic Cop
Will Smith has impeccable taste in shirts.
Creating something new is hard. It's certainly much easier to patent things that have already been invented, which is exactly what these people did.
Visionary genius Terrance F. Lenahan saw an opportunity for glory in 1999 when he applied for a patent for a new way of cooking bread:
"A method of refreshening [sic] a bread product by heating the bread product to a temperature [...] between 2500 F. and 4500 F. [The bread products are] maintained at this temperature range for a period of three to 90 seconds."
"This is going to change the world."
A good company mascot doesn't have to be perfect -- it doesn't even really need to be associated in any way with the actual product. After all, we have tigers and deranged old sea captains peddling children's cereal, so as long as you don't have somebody named "Oren C. Thirstrapist" trying to sell people Kool-Aid, you're probably going to be fine.
And even if your idea is terrible, chances are there will be one or two people around the agency who see the folly of your creation. A commercial has to pass before several sets of eyes before it even gets filmed, let alone before it makes it to television. This is why GE's new ad for its hospital equipment is so confounding.
Are they selling euthanasia?
Sometimes it's not enough to simply inform people of what happens in the world -- you have to jazz it up for the fearful and/or easily distracted. For example, Time magazine's online counterpart has recently started framing news events as quirky "how-to" stories like "How to Completely Screw Up a Hit-Man Scam in Five Easy Steps." Just as recently, a man in Detroit managed to catch a child predator by posing as his daughter and inviting the man into his home. The result?
They must have drugged their legal team to get this published.