There's a science to picking mascots. If you're a sugary breakfast cereal, you must choose a cartoon of something that kills children, like vampires or tigers. If you're car insurance, try to think of an animal name or noise that sounds like your stupid name ... OK, so maybe they're all just guessing.
We asked you to show us what it might look like if companies guessed exactly wrong. The winner is below, but first the runners up ...
by Tim Babb