Inside Edition found differences of over 10 percent between the triplets they tested. That is not a small gap. If you were off by 10 percent on a DNA test, you could technically be a mouse. Maybe it's unreasonable to expect perfect accuracy from saliva you mailed to a lab. But a lot of people do anyway, and Morgan winds up dealing with their complaints.
"At least once a week, we'll get a call from somebody who took two or three other tests and then ours, and complains about how different they are. Usually it's 5-20 percent off, but we got an email from a guy showing how in one test he was 7 percent Irish, Scottish, and Welsh, then on another he was 33 percent, and then on ours 45 percent, and he wanted to know what was wrong with everyone. We wrote to him that each test is different because of the number and types of genetic markers used, which can skew data, but he wrote back and said that we were con men."
Genetics experts from the University of Texas and the University of North Carolina have gone so far as to say that these companies are preying on people, because they don't truly have the information they need to pinpoint your origins on a map, and that it's not possible to trace unique ancestry that way. As they put it, "That's the beauty of this scam. The companies aren't scamming you. They're not giving you fraudulent information. They are giving you data, real data, and allowing you to scam yourself."
Even though Morgan works for one of these companies, he doesn't buy into the accuracy of the product. How could he? "We were doing our own internal tests when I started, and I took the same test five times in five weeks, and I got different results each time. One of the lab assistants wasn't upset about it. He told me, 'Look at the range there. That's about where your ancestors are from.' Somebody asked him, 'We promise accurate results. How is it accurate if he got different results each time?' And the lab assistant said, 'If you average them all, you have a good idea, right?'"
On one hand, these tests are definitely a con. But on the other hand, the customers are as guilty as the companies. People want to know where they come from so they can brag about being 1/64th Cherokee in internet arguments. No one actually wants to spend hours studying genealogy and pay hundreds of dollars for a dozen different, possibly more accurate tests. "If you get a high percentage, it's a safe bet that you have ancestors from there. I'm talking about a 50-60 percent on your test. Anything lower, and take it with a grain of salt."

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