Techno is music created by folks from Detroit but outside Detroit (& in someways Chicago), everyone else in America thinks Techno is from Europe, and therefore they will hate Techno despite sounding better than Nickelback.
As described in Urbandictionary:
"A word describing a genre of electronic music that sprung up in detroit and europe around the same time (early 80's). Was (and Is) characterized by a 4/4 drum kick beat (varies), mechanicalistic effects and drum patterns from drum machines and synths, occaisional bassline, melody of various kinds, and a repititive feel (NOT TO BE CONFUSED WITH TRANCE). "
Unfortunately, the word "Techno" was hijacked by mainstream media in themid 90's to cover for everything electronic. This pisses off a load of people each day when they hear others say techno for everything from house to jungle. Please, those of you who do use the word techno for everything electronic--don't. Figure it out.
If you really want to like without feeling prejudiced, always start with Aphex Twin (both Selected Ambient Works 1 and 2 are the best imo), then try the knife (Ungodly weird techno/electro-pop) Ellen Allien (esp. allien & apparat's orchestra of bubbles), Carl Cox, Derrick May, some stuff others have named.
If you want to get into Techno for the Rock ears, always start with Depeche Mode, New Order and Kraftwerk. Then move on to Industrial & Big Beat bands like Nine Inch Nails, KMFDM, From 242, Nitzer Ebb and Prodigy. While at the same time check out some new British bands like Bloc Party and Hot Chip. It'll freshen your ears for once.
And for the cream of the crop of Techno: Carl Craig/Paperclip People/Psyche/BFC, Infiniti/Juan Atkins, BASIC CHANNEL (and Chain Reaction: Monolake, Fluxion, Substance), Rhythm & Sound (seriously heavy dub made by the lord of the mixing board Moritz von Oswald of Basic channel,) RICARDO VILLALOBOS (epic weirdness, like getting lost in a hallucinatory synthetic jungle), LUOMO (if you think Aphex Twin is the end all be all of insanely intricate electronic composition listen to this guy and get your face melted off), mike ink/studio 1 (king of minimal hypnosis), omar-s (hardest hitting beats i can think of, fat and chunky and harsh but not a fast mushy blur like that happy hardcore crap or w/e), Theo Parrish (you think techno has no soul?), Moodymann (seriously deep and soulful), Larry Heard (here's another guy that will slap you in the face with his musicality you silly rockists). also worth mentioning: john daly, newworldaquarium, STL, luciano, jesse somfay, unit moebius, matt john, kyle hall, tensnake, jan jelinek, mungolian jet set, 2000 and one, sally shapiro, ada, mark e, ame, isolee, idjut boys, lindstrom & prins, ben klock, nsi, many many man more.
for really old classics that are good gateways to techno: cluster (worth repeating myself), kraftwerk(!!!! tour de france esp. underrated, everything is fantastic), any krautrock pretty much, OMD, synth pop in general, kate bush (kind of a weird suggestion on my part, but i just love her), arthur russell, patrick cowley, many more...
sorry this Topic is ridiculous, but maybe someone will get something out of it.
Because people think that Techno (or any electronic music in general) is soulless, over-played, or just nothing but "music played with button-mashing". However, the major problem I see with this statement is that even the most overplayed, mainstream, corporate electronic/dance music or electronic influenced pop is still 100x better than the same dregs of rock
1980s - Devo, New Order, Kraftwerk, Gary Numan vs. Hair Metal
1990s - Depeche Mode's Violator, Massive Attack, Portishead, Orbital vs. Stone Temple Pilots, Collective Soul, and all 10,000 other grunge/postgrunge me-too bands
late 90s big beat - compare Prodigy, Crystal Method, Chemical Brothers, Fatboy Slim with Limp Bizkit, Fastball, 3 Doors Down, Creed
current stuff - compare Justice, Daft Punk, MIA/Diplo, Calvin Harris, even Lady Gaga vs. Linkin Park, Nickelback, Buckcherry, Avenged Sevenfold, Disturbed
In every era even for the absolute most cliche, corporate mainstream, the electronic music is not only more fun/interesting but also usually more innovative
Because Eminem says so.