Released in 1999, The Blair Witch Project created a stir with an innovative viral ad campaign. Below are the original storyboards, which cost slightly more than the finished film.
Just The Facts
The original film reportedly cost $35,000 to make and generated revenues that have exceeded $248 million, a profit margin that only a shoe company wouldn't envy.
The film was made to simulate a home video, as though it was unscripted and shot by amateurs using an inexpensive hand-held camera; this effect was cleverly achieved by having it shot unscripted by amateurs using an inexpensive hand-held camera.
Although the unsteady camera work gave some in the audience headaches, it did succeed in making others nauseous.
The viral ad campaign led many to believe that they were watching actual footage shot by young people who, tragically, were never found. Most viewers, however, believed that there was nothing tragic about that at all.
There was no sequel. Really, that never happened. Just like Captain Kirk wasn't crushed by that falling bridge, the Harlem Globetrotters didn't visit Gilligan's Island, and the Fonz never strapped on those water skis, there was no movie called The Blair Witch Project 2, and not only that but la la laI can't hear you I can't hear you.